Online advertising
We prepare directions for online campaigns, commercial messages and traffic focused on people interested in real estate projects, apartments and commercial spaces.
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Active real estate marketing
Kirsan - marketing services for an existing website
Case study about the ADS Moldova role in online promotion, real-user testing and lead journey optimization for a real estate developer.
Important clarification
ADS Moldova did not build the Kirsan website. The website belongs to the client and already existed. Our role is marketing: online advertising, real-user testing through Bonusuri.md, UX audit and recommendations for increasing requests.
Project details
Client website
kirsan.md
ADS Moldova role
Marketing and testing
Testing channel
Bonusuri.md
Status
Active marketing
Marketing, nu creare website
Project context
Kirsan works in a category where the client's decision is careful, comparative and long-term. A person looking for an apartment, commercial space, construction report or information about a developer checks the brand, projects, contacts, languages, images, social channels and how easily they can reach a real conversation.
In this context, marketing is not only traffic. The traffic must be qualified, and the existing website must be tested as a conversion path: what the visitor sees in the first seconds, what blocks them, what is unclear, which button they press and where trust is missing.
That is why we present the collaboration as marketing applied to an existing website. We do not present Kirsan as a website built by ADS Moldova. We present it as a project where ADS Moldova contributes visibility, testing, real feedback and commercial optimization.
What we provide for Kirsan
The services are related to promotion and validation, not to the initial website development.
Real-user testing
Through Bonusuri.md we can send real users to visit the website, follow specific steps, identify blockers and send verifiable feedback.
UX and conversion audit
We analyze the path from first visit to contact: menu, language, buttons, phone, social media, important information and offer clarity.
Lead generation feedback
We track what questions appear before contact, what information is missing and what can increase trust before a call or message.
Content recommendations
We propose structure for copy, campaign messages, commercial explanations and elements that can make the page clearer for clients.
Reporting and next steps
We centralize observations, test results and recommendations so the team knows what should be adjusted or promoted more strongly.
How Bonusuri.md testing helps
Bonusuri.md allows task-based testing with real people: the user opens the website, checks pages, searches for information, tests buttons and sends proof or feedback. For real estate, this shows how real people behave, not only what the internal team assumes.
Bonusuri.mdWork process
1
We define the campaign goal: visibility, requests, calls, traffic to a page or validation of a section.
2
We define what should be tested on the website: first impression, menu, contact, project information, languages and path to action.
3
We prepare Bonusuri.md tasks for real users and collect verifiable observations.
4
We analyze feedback and turn it into recommendations for campaigns, copy, structure and conversion.
5
We connect the conclusions with online advertising so the budget supports the clearest pages and messages.
Target outcome
More clarity
The final client should quickly understand what Kirsan offers and how to contact the team.
Verifiable feedback
The observations come from actions completed by real people, not only internal assumptions.
Better campaigns
Advertising can be connected with pages and messages validated before scaling.
More controlled lead generation
The goal is to help interested visitors reach a call, form or direct contact more easily.
Useful links
Linkurile de mai jos arată website-ul clientului și platforma prin care se pot organiza testări cu oameni reali.
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Already have a website but need clearer marketing?
ADS Moldova can test the website with real people, prepare online campaigns and turn feedback into practical lead generation steps.
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