Marketing for real estate complex

Metropolis - marketing and testing for an existing website

Case study about promotion, audit and real-user testing services for a real estate project focused on apartments, business park and apart hotel.

Important clarification

ADS Moldova did not build the Metropolis website. The website belongs to the client and already existed. We include it in the portfolio for the marketing services provided: online advertising, Bonusuri.md testing, UX analysis, real feedback and conversion recommendations.

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Metropolis - marketing and testing for an existing website

Project details

Client website

metropolis.md/ro

ADS Moldova role

Marketing and audit

Testing channel

Bonusuri.md

Status

Active marketing

Marketing, nu creare website

Project context

Metropolis communicates a broad real estate offer: apartments in Chisinau, business park, apart hotel, infrastructure and related services. For this type of project, the visitor needs fast orientation. They must understand the areas, benefits, contacts and next steps without getting lost in details.

ADS Moldova did not act as the author of the website. Our role is to work with the existing website as a marketing base: we analyze where traffic should go, what messages should be tested, how real people behave on the page and what can be improved for clearer requests.

In real estate, each click can have high value, but only if the visitor reaches the right information. That is why we combine online advertising with real testing and practical feedback instead of looking only at visits or impressions.

What we provide for Metropolis

The services are focused on increasing requests and validating the experience on the existing website.

Online advertising

We prepare campaign directions that can send traffic to relevant pages: apartments, business park, apart hotel or contact sections.

Bonusuri.md testing

We organize tasks where real people check the website, search for information, test buttons and send feedback about clarity.

Conversion audit

We analyze whether the path from first screen to contact is clear, fast and suitable for desktop and mobile users.

Message validation

We observe which phrases are easy to understand, which benefits attract attention and which sections should be more visible.

Campaign optimization

Testing recommendations can guide ads, landing pages, audiences and budgets toward more relevant traffic.

Practical reporting

We deliver clear conclusions about user behavior, not only general metrics that do not explain why people contact or abandon.

Why we use real people in testing

A real estate website can look good and still lose requests if users do not quickly find the apartment, contact, project advantages or next step. Through Bonusuri.md we can validate this with real people who enter the site and complete concrete tasks. Their feedback helps optimize campaigns and adjust messages.

Bonusuri.md

Work process

We select the important pages for promotion: homepage, apartments, business park, apart hotel or contact.

We define testing tasks: what the user should find, which button they should press and what impression they should report.

We collect feedback from real people through Bonusuri.md and check where confusion appears.

We turn observations into recommendations for ads, messages, structure and conversion path.

We use the conclusions for better targeted online campaigns and clearer marketing decisions.

Target outcome

More relevant traffic

Campaigns should send people to pages that answer their real intent.

Validated UX

Testing shows what real users see and do not understand, especially on mobile.

Clearer leads

The goal is to help interested people reach contact or request faster.

Smarter budget usage

Feedback helps avoid promoting messages or pages that are not clear enough.

Useful links

Linkurile de mai jos arată website-ul clientului și platforma prin care se pot organiza testări cu oameni reali.

Website client Bonusuri.md

Recommended services for similar projects

Have a real estate project and need measurable marketing?

ADS Moldova can combine online advertising with real-user testing, UX audit and practical recommendations for increasing requests.

Request similar marketing