Case Study - STREET SPORT
How we transformed an offline business into a successful e-commerce: +180% sales in 3 months
Project Details
Project Name
STREET SPORT
Domain
Retail Multibrand (Premium Fashion, Sport, Kids)
Duration
3 months
Project Link
streetsport.mdStores
4 stores (3x Tommy Hilfiger + 1x Street Sport + 1x Street Sport Kids)
Contact
contact@streetsport.md
STREET SPORT is a multi-brand store with 3 locations în Chișinău malls, selling HUGO, Tommy Hilfiger, New Balance and other premium brands. The challenge was transforming into an online force with e-commerce and active social media community. In 3 months, we implemented a comprehensive digital strategy that delivered 2x ROAS and +180% revenue growth.
What We Implemented
Digital Advertising
Facebook and Google campaigns with advanced targeting
Tracking & Analytics
Meta Pixel + Google Tag Manager for precise measurement
E-Commerce 999.md
Integration of 400+ products via API on local platform
Social Media Management
Daily posts on 7 platforms with content strategy
Email Marketing
Automation with Zapier: welcome emails, reviews, abandoned cart
SEO & Content
Blog articles, consent banner, keyword optimization
Zoho CRM
Lead automation and customer journey
Cloudflare
DDoS protection and performance optimization
Real Rezultate
After 3 months of work: ROI doubled, online sales consolidated, cost per acquisition optimized, 400+ products on marketplace, and active social media community with +800 new followers. Email list grew with +100 new subscribers.
Screenshot from ADS.md platform - New Balance Catalog campaign with 11 acquisitions at 12.42€/acquisition
Website & Design
Website Collections
HUGO, Tommy Hilfiger, New Balance colecții organizate pe categorii
Blog & Content Marketing
Articole SEO optimizate + cookie banner consent pentru GDPR
Managed Social Channels
7 platforme sociale active: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Blogger
HUGO Days Promotion
Campanie de vânzări: 10%, 20%, 30% reducții pe articole selecte
Main Campaigns
Managed Social Channels
Future Recommendations
Implement AI chatbot on website for 24/7 customer support
Expand to TikTok Shop with video commerce
Automate SMS marketing for urgent notifications
Loyalty program with rewards for repeat customers
Expansion to Amazon and other marketplaces